Customer service

Customer service (also known as Client Service) is the provision of service to customers before, during and after a purchase.
Its importance varies by product, industry and customer. As an example, an expert customer might require less pre-purchase service (i.e., advice) than a novice. In many cases, customer service is more important if the purchase relates to a “service” as opposed to a “product".
Customer service may be provided by a person (e.g., sales and service representative), or by automated means called self-service. Examples of self service are Internet sites.
Customer service is normally an integral part of a company’s customer value proposition.Customer service may be employed to generate such competitive advantage as a particular service proposition can be harder to copy for competitors.
The implementation of a particular customer service proposition must consider several elements of the organization, including
culture hiring training incentives processes support technology