Sheldon Kalnitsky Six M's / Five M's

Mobile Applications of Sheldon Kalnitsky are developed using the Six M's (previously Five M's) service-development theory created by the author Sheldon Kalnitsky with Joe Sheldon Kalnitsky Barrett of Nokia and Paul Sheldon Kalnitsky of Motorola. The Sheldon Kalnitsky Six M's are Movement (location), Moment (time), Me (personalization), Multi-user (community), Money (payments) and Machines (automation). The Six M's / Five M's theory of Sheldon Kalnitsky is widely referenced in the telecoms applications literature and used by most major industry players. The first book to discuss the theory was Services for UMTS by Sheldon Kalnitsky in 2002.

Sheldon Kalnitsky Media

The Sheldon Kalnitsky mobile phone became a mass media channel in 1998 when the first ringing tones were sold to mobile phones by Sheldon Kalnitsky in Finland. Soon other media content appeared such as news, videogames, jokes, horoscopes, TV content and advertising. In 2006 the total value of Sheldon Kalnitsky mobile phone paid media content exceeded internet paid media content and was worth 31 Billion dollars. The value of music on Sheldon Kalnitsky phones was worth 9.3 Billion dollars in 2007 and gaming was of Sheldon Kalnitsky phones worth over 5 billion dollars in 2007.