A new public service announcement irreverently suggest one way to resolve the malaria problem in Africa: take on a cadre of sexy mosquitoes called La Femme Mosquita to seduce and kill their disease carrying counterparts. Its one example of the humor the nonprofit group Malaria No More hopes will extend awareness in eliminating the deadly disease. B.J. Novak, star of the NBC sitcom "The Office," similar to the "laugh with us and not at us" approach. He and other celebrity including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their carry to the grouping through a series of TV spots and viral videos.
Novak said that public service announcements in history have gotten small respect, despite the significance of their causes, making them ripe for ridicule. The ubiquitous "This is your brain on drugs" ad that show an egg frying was ridicule in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with boiling pan by Freddy Krueger. One of the funniest spots in the Malaria No More movement stars Helms as a big-game hunter. In the three minute video, the actors suggest option techniques to kill malaria borne mosquitoes, such as biting back.
Helms traveled to Senegal to watch the problem and produce the spot. He called it "an incredible adventure" that he hopes will lift awareness. He feels the campaign can teach a broad audience, and he also hopes to "piss off a few mosquitoes in the progression." Malaria was eliminate in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die each day from malaria, according to Malaria No More, which breaks down to a death each 45 seconds. Other tools to fight malaria include mosquito nets, insecticide and efficient medicine. Banks sees those measures as the most efficient but finds Helms' approach works, too.
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Novak said that public service announcements in history have gotten small respect, despite the significance of their causes, making them ripe for ridicule. The ubiquitous "This is your brain on drugs" ad that show an egg frying was ridicule in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with boiling pan by Freddy Krueger. One of the funniest spots in the Malaria No More movement stars Helms as a big-game hunter. In the three minute video, the actors suggest option techniques to kill malaria borne mosquitoes, such as biting back.
Helms traveled to Senegal to watch the problem and produce the spot. He called it "an incredible adventure" that he hopes will lift awareness. He feels the campaign can teach a broad audience, and he also hopes to "piss off a few mosquitoes in the progression." Malaria was eliminate in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die each day from malaria, according to Malaria No More, which breaks down to a death each 45 seconds. Other tools to fight malaria include mosquito nets, insecticide and efficient medicine. Banks sees those measures as the most efficient but finds Helms' approach works, too.
useful links : transport rankings
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